Playbook Partner - Asana

We’re changing how teams work together. Think back to the last time you were deep in the zone — time flew by and the work flowed through you almost effortlessly. That’s how working together should be. Instead, information is scattered and responsibilities are unclear. We try to cut through the chaos with endless meetings and micromanagement, but we end up with less time and not much more clarity.

At Asana, we’re building a place where everything from the most immediate details to the big picture are organized. With Asana, each person knows what they should be doing and why. This clarity, transparency, and focus allows teams to collaborate with less friction and produce great results. We believe coordination should be as effortless between people as it is between our own brains and bodies, that people should be appreciated, and love what they do.


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