Emily Ley is an author, designer, brand coach, speaker, and the creator of the Simplified Planner® — a daily agenda for busy women who are balancing work, life, and family. Raised in Pensacola, Florida, Emily graduated from the University of West Florida with degrees in english, marketing, and public administration. She was the Executive Director of the city ballet by age 23 and worked in non-profit management and public relations before launching her own brand in 2008. Following the success found at its online home  —EmilyLey.com — the Emily Ley brand quickly grew to be carried in over 750 retail stores around the world. Emily has been featured in Forbes, Better Homes and Gardens, Glamour, Good Housekeeping, and Family Circle magazines and has been recognized with numerous awards, including Best New Product at the National Stationery Show and Top 10 Designers to Watch. Emily also recently authored her first book, Grace, Not Perfection: Embracing Simplicity, Chasing Joy, being released in October 2016. Emily is a proud wife to her husband of eight years, Bryan, and mother to a preschooler and toddler twins in Tampa, Florida.


The EL team is made up of seven wildly talented women based all around the United States. Together, Emily (Founder/Creative Director), Gina (Marketing Director), Brittany (Sales Director), McKenzie (Community Development Director), Whitney (Senior Designer), Hannah (Brand Coordinator), and Dusty (Project Manager) have compiled the content found here at EL Playbook. Joining together years and years of collective experience in the areas of management, production, marketing, advertising, and customer service, they share stories and hard lessons learned in running a growing, well-loved, well-balanced company which is fiercely dedicated to family.


Playbook is a collection of educational resources created for the woman who desires more. Better profits, more free time, real balance. In Playbook, we share all our secrets. We believe wholeheartedly that we have an advantage as a community of women who celebrate the triumphs together, pull each other up, and encourage each other through the hard parts. Playbook is 100% actionable, so the impact it has on your brand and your life is up to you. Like we say with our Simplified Planners, get messy. Put the principles you learn from the Playbook material to work. Dig in. Make your business work for you.